Client: A well-known home goods retailer
Challenge: The client struggled with creating an inviting in-store atmosphere that encouraged customers to linger and explore more products.
Solution: Ephex implemented a tailored Music and Audio Advertising strategy, which included:
- A custom-curated playlist designed to match the brand’s identity and target customer preferences.
- Subtle audio ads promoting seasonal sales and new product arrivals.
- Full-service management to handle all phases of the program, from planning to execution.
- Custom content creation for high-quality audio ads that reinforced the brand and promotions.
- Seamless setup to ensure smooth implementation and top-notch security.
- Utilization of the Navigator Hub to oversee ongoing initiatives and analytics.
Results:
- 20% Increase in Dwell Time: Customers spent significantly more time in the store, exploring and engaging with products.
- 15% Boost in Sales: The integrated audio ads led to increased sales on promoted items.
- Enhanced Customer Satisfaction: Shoppers reported a more enjoyable and pleasant shopping experience, leading to higher satisfaction and loyalty.
By choosing Ephex’s Music and Audio Advertising service, you are investing in a powerful tool that enhances your store’s ambiance, boosts sales, and strengthens your brand identity.